What are Some Common Mistakes Made While Deploying Digital Signage

Long are the days gone when traditional forms of marketing through various mediums used to capture the attention of people far and wide. Nowadays, millennials are looking for innovative ways of marketing to boost their business and garner in profits by reaching out to people cutting across cultures.

There are various forms of advertising through print and electronic media that can help you in attracting people. However, you need to choose carefully based on your needs and budget. One such highly popular and cost-effective form of advertising is digital signage.

Digital signage is considered one of the niche technologies that serve various needs from promoting your brand to displaying important information to the public at large. This form of advertising is preferred by many businesses across the country.

However, if you don’t have a proper plan in place then your digital signage is not going to solve any purpose and will become a wasteful expenditure. There are several instances where businesses across the spectrum have made mistakes in deploying their digital signage & failing miserably.

Whenever you are employing digital signage for marketing your brand, you need to keep certain things in your mind so as to avoid these mistakes. Here in this article, we will discuss the common mistakes you need to avoid while deploying digital signage.

Visual Scepticism

The basic idea behind having a digital signage is to establish a clear line of communication with people who are not aware of your brand and deploying signage that grabs their attention is one of the best forms of engagement that anyone can think about.

However, problem creeps in when people have to spend a lot of time comprehending what you have displayed in your signage. That is if the messaging in your digital signage is ambiguous and people take a lot of time reading it, then chances are there that they might lose interest in your business or product.

You need to have clear communication with the public at large by keeping your digital signage board free from any unnecessary information and using only crisp messaging and clutter-free signage. You have a few seconds to grab everyone’s attention and confusion in people’s minds is something you need to avoid at any cost.

Low Contrast

One of the most common mistakes made by the majority of people deploying digital signage for their usage is low contrast. Most of the time it is observed that letters and the background colors make it very difficult to read anything on the digital signage.

In addition to this, the purpose behind choosing colors of different shades is to enhance the key elements in your digital signage. But when the choice of colors instead of highlighting starts to spoil the very messaging, then you need to quickly recalibrate your plans.

This is where seeking inputs from digital signage professionals will help you a lot. People with experience in working in these fields will help you in choosing various modes of text and high-contrast colors that will help you highlight the key messages in your signage.

Improper Placement

A common mistake made by some people concerning digital signage is the improper placement of the signage boards. This is the least expected mistake from businesses but somewhat occurs inadvertently. Often it is seen that improper placement of screens is a big turn-off for people.

There are several signages that a use too much glare or is placed so high that people find it difficult to read and view the messaging. The digital signage board that you are deploying should be at eye level or a little higher for proper placement & visualization from every angle.

In addition to this, another important thing that you need to keep in your mind is that having good signage in the least visited place is not going to solve your purpose.

Lack of Maintenance

The last but the most important thing is that people often focus all their attention on deploying digital screens and the content they will display and are least concerned about maintenance. There is no doubt that digital signage is scalable but maintenance also plays an important role.

You should keep the system updated with new hardware and software updates and if you are not maintaining your system properly, then it is going to break down eventually.

Finally

The above-discussed factors are some of the common mistakes that people often make when deploying digital signage. If you are making these blunders while deploying your digital signage, then it is not going to fulfill your purposes. So keep these things in your mind & avoid making these mistakes at all costs.